Website Essentials for the Music Therapist (5 credits)
Self-Study-Everything you need – all the tools – to start your own website or to improve your existing website. 5 credits
Payment options:
With Paul Taubman of Digital Maestro
Class Description
As a music therapist, having a website in place to reach your market is advantageous. In this course, You will learn the following:
1. Everything you need – all the tools – to have your own website.
2. How to select a good name for your website
3. Even if you are not graphically inclined, you can still have a beautiful looking website! You will learn where you can get a free website design – no strings attached!
4. You can create the website, add content, articles, stories, and more.
5. The Basic Pages that every website should have in order to be successful
6. How to turn your website from a pretty website into a marketing machine that works for you 24 hours a day!
Learning Objectives:
- be able to name 2 important tools to have on your website
- be able to list the basic pages that every website should have in order to be successful
- be able to list 2 ways use their website to market their services
Schedule:
Introduction to the course – Outline & Expectations
00:00 – 00:15
1. Everything you need – all the tools – to have your own website.
Hosting Account
Domain Registrar
Content – Copy & Images
00:15 – 00:45
2. How to select a good name for your website
00:45 – 01:15
.Com vs. .anything else
Naming conventions
3. Even if you are not graphically inclined, you can still have a beautiful looking website! You will learn where you can get a free website design – no strings attached!
01:15 – 01:45
Depending on the platform, Themes/Skins
No Stealing images
Royalty free licensing
Creative Commons licensing
Sources
4. The Basic Pages that every website should have in order to be successful
01:45 – 02:30
Each site/business will be different
Considerations
Home
About
Product / Services
Contact Us
Testimonials
Gallery / Studio
Membership
Online schedule
5. You can create the website, add content, articles, stories, and more.
02:30 – 03:15
Organization is key
File Storage
Timeline
Brainstorm
Gather Testimonials
Types of Membership
Schedulers
6. How to turn your website from a pretty website into a marketing machine that works for you 24 hours a day!
03:15 – 04:30
Online Marketing
Sell your services /products
Sell other services / products
Builidng a list: Ethical Bribe
Marketing
- create giveaway and follow up eamils
CBMT domain areas:
VB16 engage in business management tasks such as marketing
VB20 Serve as a representative, spokesperson, ambassador, or advocate for the profession of music therapy
