Website Essentials for the Music Therapist (5 credits)

With Paul Taubman of Digital Maestro

Class Description

As a music therapist, having a website in place to reach your market is advantageous. In this course, You will learn the following:

1.     Everything you need – all the tools – to have your own website.

2.    How to select a good name for your website

3.     Even if you are not graphically inclined, you can still have a beautiful looking website! You will  learn where you can get a free website design – no strings attached!

4.     You can create the website, add content, articles, stories, and more.

5.     The Basic Pages that every website should have in order to be successful

6.     How to turn your website from a pretty website into a marketing machine that works for you 24 hours a day!

Learning Objectives:

• be able to name 2 important tools to have on your website
• be able to list the basic pages that every website should have in order to be successful
• be able to list 2 ways use their website to market their services

Schedule:

Introduction to the course – Outline & Expectations

00:00 – 00:15

1. Everything you need – all the tools – to have your own website.

Hosting Account

Domain Registrar

Content – Copy & Images

00:15 – 00:45

2. How to select a good name for your website

00:45 – 01:15

.Com vs. .anything else

Naming conventions

3. Even if you are not graphically inclined, you can still have a beautiful looking website! You will  learn where you can get a free website design – no strings attached!

01:15 – 01:45

Depending on the platform, Themes/Skins

No Stealing images

Royalty free licensing

Creative Commons licensing

Sources

4. The Basic Pages that every website should have in order to be successful

01:45 – 02:30

Each site/business will be different

Considerations

Home

About

Product / Services

Contact Us

Testimonials

Gallery / Studio

Membership

Online schedule

5. You can create the website, add content, articles, stories, and more.

02:30 – 03:15

Organization is key

File Storage

Timeline

Brainstorm

Gather Testimonials

Types of Membership

Schedulers

6.     How to turn your website from a pretty website into a marketing machine that works for you 24 hours a day!

03:15 – 04:30

Online Marketing

Sell your services /products

Sell other services / products

Builidng a list: Ethical Bribe

Marketing

• create giveaway and follow up eamils

CBMT domain areas:

VB16 engage in business management tasks such as marketing
VB20 Serve as a representative, spokesperson, ambassador, or advocate for the profession of music therapy

Website Essentials for the Music Therapist  is approved by the Certification Board for Music Therapists (CBMT) for 5 CMTEs-Continuing Music Therapy Education credits.. The Spiegel Academy, CBMT Approved Provider #P-106, maintains responsibility for program quality and adherence to CBMT policies and criteria.

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